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Accreditation for online educational programs works a little differently
than traditional accreditation for on-site courses and programs. However,
the need for accreditation is the same. Learners, as well as other educational
institutions and commercial vendors, must know that your institution’s
programs provide high-quality instruction that has been evaluated by an
impartial, outside agency that works regularly with online education.
Because so many courses are offered by so many different businesses and
institutions, it is often difficult for potential students to determine which
courses are the best for them to take. Several academic and commercial
vendors may offer seemingly similar course content. Particularly learners
who need or want recognized credit for their online coursework need to
feel confident that the courses they take have been held accountable to
some agency other than the institution offering courses. Accreditation is
one way to give students this confidence.
Of course, accreditation is important to faculty and administrators, too.
Being affiliated with accredited programs makes good professional sense.
If you want people to take your online courses seriously, accreditation is
an important step in developing credibility.
Regional accrediting agencies evaluate and approve traditional on-site
academic institutions and their programs. In the United States, nongovernmental
agencies monitor and review distance learning institutions
based in one of six geographic regions. The agency within that region
oversees a particular institution.
The six agencies in the U.S. are the Middle States Association, the Northwest
Association of Schools and Colleges, the North Central Association of
Colleges and Schools, the New England Association of Schools and Colleges,
the Southern Association of Colleges and Schools, and the Western
Association of Schools and Colleges. The standards across the regions are
uniform; degrees and courses from one accredited school in one region can
be transferred to another accredited institution in another region.
Regionally accredited schools may accept courses from accredited distance
learning programs, or they may not recognize this accreditation. Distance
learning courses and programs are usually evaluated separately from onsite
institutions’ programs.
These standards are made available online or in print. For example, The
Higher Learning Commission of the North Central Association of Colleges
and Schools provides an extensive PDF document to help educators prepare
for accreditation reviews. This overview will be updated with the results
of a new accreditation survey. The Commission started reviewing requirements
in 2001, with the results of Restructuring Expectations: Accreditation
2006 becoming the product of this review (Higher Learning Commission,
2001). Administrators should keep an eye on new developments in
accreditation and updates from their institution’s accrediting body.
Accreditation offers quality assurance regarding the curriculum and course
design. Areas that may be assessed during accreditation include curriculum,
instructional methods, course and program evaluation processes, the
availability of library resources and other learning materials, and institutional
services, such as student services. Facilities and financial soundness
are also considered.
Te program’s or institution’s quality might also be evaluated by the
number and types of activities that help socialize learners. Experiences that
benefit learners’ lives by helping students work well with others should be
reviewed, and the institution should actively plan ways for bringing
learners together for meaningful social/learning experiences. howing how learners interact with each other, faculty, and
administrators may be especially important for online programs, because
the lack of face-to-face interaction is often a criticism levied against online
education.
The accreditation process also can illustrate the institution’s credibility.
There are five areas for a successful program to be able to
recruit and retain high-quality faculty (and presumably learners as well).
These areas—program, faculty, process (i.e., there are established, fair
policies followed by the institution), platform, and leadership credibility—
must be carefully developed. These seem to be effective checkpoints for
accreditation, too.
Online education falls under distance learning, which is accredited in the
United States by the Distance Education and Training Council (DETC). The
DETC is nationally recognized as the accreditation agency for institutions
that sponsor home-study programs; the Council does not just accredit
online educational programs, but any type of home study.
An institution’s online programs can be evaluated if the institution is
recognized as a “real” academic institution and has operated online
programs for at least two years. The DETC does not check programs and
invite institutions to apply for accreditation; it is up to the school to apply
by sending an Application for Accreditation to the DETC. Schools are not
automatically accredited; they must meet the DETC’s published standards.
Even if a school is accredited, it must comply with DETC regulations and
file annual reports, for example. A school is then reviewed every five years
to see if it will keep its accreditation.
According to information provided at the DETC Web site, this online
accreditation process is unique in the U.S. The basis of accreditation is the
instructional method, not the educational level of the subject matter.
Unlike regional accrediting agencies that do evaluate subject matter,
educational level of courses, and instructional methods, the DETC is the
only body that accredits online programs and courses, whether they are
degree, non-degree, vocational, or avocational. If it is online education,
the DETC accreditation is the one to seek.
Educational sites provide a great deal of information about the latest in
accreditation of online programs. A good place to read about the latest in
distance education is The Chronicle of Higher Education, in print and
online; you can also search for information about accreditation. The Virtual
University’s Gazette provides basic information about accreditation.
Although the site is primarily geared toward students, the FAQ list cites
information about accreditation and why it is important for online
educational institutions.
Of course, you should check the DETC’s Web site for explanations of
accreditation and the process of receiving it. These and other useful Web
sites, as well as print information from regional accrediting bodies and the
DETC, can help you determine how best to prepare for accreditation and
why it benefits your institution and your students to have accredited online
programs.
Once accreditation has taken place, information about the accrediting body
and exactly what has received accreditation should be posted prominently
on the program’s or university’s Web site. Potential and current faculty and
students are interested in accreditation and want to belong to an accredited
educational body. Prospective students look for a measure of quality when
they decide to which institutions they want to apply. Displaying accreditation
information at the course and program Web sites is a good way of
showing that online education at this institution is highly regarded.
The University of Phoenix Online, for example, provides a link to
information about its accreditation and lists its affiliation as a member of
the North Central Association. American Intercontinental University lists the address and phone number of the Commission on Colleges
of the Southern Association of Colleges and Schools. This university also
notes on its About AIU Online pages that its degrees at all levels—associate,
bachelor, and master—have been accredited. Designing similar links to
accrediting bodies and highlighting accreditation status are good ways to
promote your programs.
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